TBWA Media Arts Labs appoints Amanda Fève as Global Strategy Director



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TBWA Media Arts Lab has appointed Amanda Fève, veterinarian for Anomaly, its new director of global strategy. The appointment is the latest in a string of female executive appointments at agencies in recent days, including TBWA Chiat Day New York’s recent promotion of President Nancy Reyes to CEO last week.

Fève leaves Anomaly Amsterdam, where she was a partner and chief strategy officer, overseeing the planning discipline for the agency’s offices in Amsterdam and Berlin. She had joined the agency in 2012 to lead planning in Amsterdam and built a multidisciplinary team that worked on clients such as Converse, Johnnie Walker, Ikea, T-Mobile and Bulgari. Prior to Anomaly, she worked at Wieden + Kennedy Amsterdam as head of global planning for Coca-Cola. Other previous stints included roles at BBH London and JWT.

Fève will be based at TBWA MAL’s headquarters in Los Angeles, working alongside Global President Katrien DeBauw and Global Creative Director Brent Anderson.

“A lot of agency executives would just do a job that makes the rest of the world jealous,” Fève said in a statement. “What I love about Brent and Katrien, and the team they’ve assembled, is that their iconic and enduring work history is paired with a genuine thirst for innovation and disruptive creativity.”

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