Seed Media Arts adds Greg Popp to its roster of directors


Veteran writer/director Greg Popp, known for his comedic storytelling, has joined Seed Media Arts for US representation covering commercials and branded content. His portfolio includes notable works created for Head & Shoulders, Burger King and Anheuser-Busch, as well as dishes featuring top athletes such as Peyton Manning, Patrick Mahomes, Danica Patrick, Roger Federer and Venus and Serena Williams.

Popp began his career on the agency side, serving as SVP/Executive Producer at DDB Chicago before embarking on a successful directing career in 2005. That year he was included in the New Directors Showcase of SHOOT. Popp went on to receive numerous awards as a director, including recognition of the Golden Lion at Cannes, Clios, Andys, and the Distinction for Humor and Talent Performance from the AICP Show at MoMA.

Prior to joining Seed’s roster of directors, Popp had recently been replaced by Backyard Productions.

“I want to have fun with my job and for me that means being in the action. The world of advertising has evolved so much over the past 10 years and I’m well aware that there’s incredible creativity out there at all scales,” said Popp, noting that the Seed team is well equipped to help. to get solid creative projects and opportunities. .

Seed founder Roy Skillicorn, a longtime Popp collaborator, said: “Greg has the ability to transcend established boundaries of humor while crafting stories that compel an audience to smile, giggle or giggle. aloud. With his ad agency background, he understands all the concerns of creatives and producers and is therefore friendly and extremely buttoned down. Additionally, he is both comfortable and accomplished directing celebrities, high profile sports personalities, actors and real people in complex dialogue work and visual storytelling. Her work is brilliantly crafted, I find the magic in all her versatility and craftsmanship.

Bradley Johnson, Seed EP, Partner and Managing Director, said, “Greg has a recipe for success: a passionate work ethic, intuitive comedic timing, a charismatic personality and an amazing ability to pull off both powerful and powerful performances. authentic dialogue from its cast.

Seed’s sales team consists of the independent representative companies Schaffer/Rogers on the East Coast, Options on the West Coast, Heart Brains & Nerve in the Midwest, and Asprodites Reps in the South.

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