Apple’s dedicated bespoke ad agency TBWA Media Arts Lab (MAL) has hired Pedro Prado to serve as Executive Creative Director, Miami.
Prado comes from Leo Burnett Brazil where he held the title of Creative Executive Vice President. He has lived and worked in the United States and his native Brazil, and has contributed to a wide range of brands including Nike, Google, Fiat, Anheuser-Busch InBev, Mondelez, Leica and Honda.
Prior to Leo Burnett, Prado spent nearly 15 years with F / Nazca Saatchi & Saatchi – from copywriter to creative director – and McCann Erickson before that. He began his creative advertising career as a copywriter and has been widely recognized for his work in major global advertising award contests including D&AD, Clios and The One Show.
Prado said: “The craftsmanship, the simplicity, the impact on culture, surrounding yourself with talented and extremely kind people … Media Arts Lab believes in the same things that I do. I couldn’t be more excited to join MAL and look forward to helping create and produce iconic works for Apple.
Claudia Machado, Managing Director of Media Arts Lab, Miami, described Prado as “a unique craftsman” who will help expand the store’s presence in Latin America.
Brent Anderson, Global Creative Director for Media Arts Lab, commented: “Pedro’s intense passion for creating enduring groundbreaking works and his endearing presence as a leader uniquely positions him to help Media Arts Lab move forward. in exciting and unexplored spaces. He is a team builder with impeccable taste and energy. “