New Shot on iPhone campaign via TBWAMedia Arts Lab Shanghai inspires Chinese creators on Douyin – Campaign Brief Asia


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TBWAMedia Arts Lab Shanghai released its latest “Shot on iPhone” campaign inspiring daily creators in China on the world’s largest short video platform.

Apple is bringing the established Shot on iPhone program to Douyin for the first time, with the launch of the @Apple handle on the popular social media platform. Douyin is the Chinese version of TikTok.

Shot on iPhone demonstrates the capabilities of the iPhone’s camera functions and content planned on the new @Apple Douyin grip will highlight some of the key camera features, while providing inspiration and tips and educational tips to subscribers, allowing them to elevate their own creative outlets via iPhone.

The initial launch campaign aims to introduce Shot on iPhone to the Chinese market and entice the public to participate. Make everything you look beautiful with Shot on iPhone. It challenges viewers to try it out for themselves, captioning the video “It’s your turn” and introducing the hashtag #ShotoniPhone to grow the international Shot on iPhone community in China.

For this launch, we’re teaming up with established creators to demonstrate all that’s possible in the short video space with an iPhone 13 Pro, films will feature artists turning colorful paints into animated art and capturing the blending of colors with light. Macro lens, turning house cats into giants using the Ultra Wide lens and cinematic mode to turn cooking videos into inspiring Kung Fu themed food movies.

Follow @apple on Douyin for more exciting content and suggestions on how to make everything you see look amazing.

WATCH THE MOVIE @APPLE DOUYIN

SEE THE @APPLE DOUYIN ANTHEM

Creators featured in the campaign include:
Teeken Ng – ins: teekenng
Xishu (西树) – Douyin account: 658398251
eWeiJun (曳尾菌) – Douyin account: weijun00
David Ma – ins: davidwma
BOS (美丽科学) – Douyin account: beautyofscience
Daishu – Douyin account: 592093869

New Shot on iPhone Campaign via TBWAMedia Arts Lab Shanghai Inspires Chinese Creators on Douyin
New Shot on iPhone Campaign via TBWAMedia Arts Lab Shanghai Inspires Chinese Creators on Douyin
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