Press release | William Allen White School of Journalism and Mass Communication
Recognizing the explosive need for creative content and media production, the William Allen White School of Journalism & Mass Communications at the University of Kansas is launching a concentration in Media Arts and Production.
“Extensive research, interviews with alumni and professionals, and dedicated faculty time went into planning this new concentration,” said Ann Brill, dean of the journalism school. “We also heard from high school students looking for a program like this. We see this as a complement and extension of what we are already doing to prepare a new generation of media professionals.
Media Arts and Production is becoming a third concentration option for students pursuing a bachelor’s degree at school, and students will be able to begin taking classes in the new concentration this fall. The other two concentrations have recently changed names: the News & Information stream is now the Multimedia Journalism concentration, and the Strategic Communication stream is now the Digital Marketing Communications, Advertising & Public Relations concentration. The school plans to launch a fourth concentration in the fall of 2023 for students interested in sports media.
The new Media Arts and Production concentration has been designed for students interested in creative roles in a variety of professional and media organizations. This includes creative media, creative services and content creation, including creative media production.
The new focus will focus on essential and growing creative services in the advertising, public relations and consultancy industries. Now even more fueled by the “creator economy,” creative services have continued to grow and grow. The creator economy includes the movement of highly motivated, creative and skilled individuals who use digital platforms to start businesses, manage brands or manage corporate communications through connected multi-channel and multi-platform media. According to LinkedIn, in the first 11 months of 2021, nearly 147,000 premium job postings on LinkedIn in the United States had “creator” in the title, a 12% year-over-year jump. In November alone, these job openings increased by 220% compared to the same period the previous year.
Janet Rose, a practice teacher at the school who led the effort to form the new concentration, said the strong, multi-faceted creative ideas and technology-savvy execution experts who graduate from the Media Arts Concentration and in production will be in demand on the labor market.
“Companies are scrambling to hire more people who can develop breakthrough ideas and create content, stories and visuals for websites, social media, blogs, emails, infographics and videos” , said Rose. “Every industry needs talented and skilled creators to get noticed, elevate the company’s brand, stay competitive and increase sales.”
The media arts and production curriculum will include required courses in creative design and ideation, media law and ethics, data storytelling, and audience experience. Students can then choose from electives such as video and audio production, digital media tools, gamification, website management, and more.
Graduates will be qualified for jobs in creative media careers such as creative director, copywriter, video producer/director, podcast and audio producer, website or digital content producer, content and audience engagement manager. social media and many more.
“The new Media Arts and Production concentration will give our students who are passionate and committed to excellence in creative work a powerful start into the professional fields and roles hungry for their expertise,” Rose said.
About the University of Kansas:
The University of Kansas is a major research and teaching university. The university’s mission is to uplift students and society by developing leaders, building healthy communities, and making world-changing discoveries. The KU News Service is the central public relations office for Lawrence Campus.