Apple’s bespoke agency TBWAMedia Arts Lab has announced the appointment of Kenny Blumenschein as Executive Creative Director for Asia Pacific.
Blumenschein will be based from the Singapore office. He will work with Chief Executive Officer Michaela Futcher and report to Global Creative Director Brent Anderson.
In his new role, Blumenschein will work with teams spanning across the Asia-Pacific region, from India to Australia. He recently joined Media Arts Lab from Energy BBDO, where he served as SVP, ECD for the agency. Prior to Energy BBDO, he was creative strategist for the Greater China region at Facebook. Blumenschein has also held roles at Ogilvy as ECD Digital & Content and as Chief Creative Officer at VMLY&R.
“Joining Media Arts Lab is a no-brainer. I’ve always had a soft spot for the agency. This is a very rare opportunity to work on such an iconic brand with the smartest and friendliest people in our industry. To do this in APAC, which is one of the most diverse, dynamic and exciting regions, is an added privilege,” said Blumenschein.
TBWAMedia Arts Lab is headquartered in Los Angeles, USA, and operates in 25 markets worldwide, with 5 regional hubs outside of Los Angeles, London, Miami, Singapore, Shanghai, and Tokyo.
“This part of the world couldn’t be more important to us and ensuring we have the creative firepower to achieve our ambitions has been a key focus. I’m so excited to have found someone of the creative caliber, humanity and Kenny’s experience to help us do this,” Futcher said.
“His experience as a ‘cultural chameleon’ is essential in enabling us to unlock the diverse opportunities in a region as vast as APAC. We will draw on his experience in the region, as well as globally, to deliver the kind of work that has a truly local impact. We can’t wait to have her on board.