âThe medium is the message,â said Marshall McLuhan, the famous media theorist in the 1960s. He wrote in the context of the rise of television and how it transformed communications. The point was that when the medium changes, it fundamentally transforms the message itself. Something similar is happening in India now, where old forms of media – print, television, radio – are transforming into digital platforms. With media consumption now largely on mobile phones, the way content is produced, consumed and distributed is fundamentally changing. The rise of digital media has dramatically disrupted the media industry. The transition is to integrated newsrooms, mobile journalism, podcasts, social media feeds, OTT platforms, search engine optimization, and more.
The communications and media industry is changing rapidly, with each media channel rapidly turning to digital. The changing media landscape makes a complete overhaul of media education absolutely necessary.
âA media professional of today and tomorrow needs a 360-degree skill set to grow, which includes not only content domain knowledge but also practical social media skills,â an understanding of data and data visualization, shooting and editing with mobile phones, podcasting and digital marketing among others. This is what we teach at the UPES School of Modern Media. In addition to this, in accordance with our unique academic framework, media students have the unique flexibility of being able to choose minor courses such as artificial intelligence, environment, data science, etc. from other schools. UPES. This multidisciplinary approach along with life skills training transforms a student into a successful professional, âsays Dr Nalin Mehta, Dean of the School of Modern Media. Dr Mehta is a media industry veteran and award-winning social science researcher who has spent over 20 years in television, print and digital media platforms in India and abroad. He explains why the School of Modern Media is unique and best suited for serious students who want to build a lasting career in the media industry.
- A school of the first digital media: It is the only digital media school in India which means students are well acquainted with the latest technology, content formats, different multimedia platforms and are trained to think and operate in a digital working environment. School of Modern Media offers a BA program in Journalism and Mass Communication with specializations in Social Media and SEO; data, analysis and visualization; media management, public policies and strategic communications; digital publishing / website management. It also offers a BA Digital and Mass Media (Diffusion) program with specializations in mobile journalism, video production and monetization; digital audio broadcasting; and digital studio management.
- Industry experts in the classroom: The School of Modern Media boasts some of the best media leaders who have shaped the media industry as a faculty member. These include Chanpreet Arora-SVP & Head of Business, Voot; Anubha Bhonsle, founder of Newsworthy and former editor-in-chief of CNN-News18; Sanjeev Singh, former editor, Digital Broadcasts, Internet Times; TM Veeraraghav, former editor-in-chief, The Hindu; Subha Chatterjee, former Group Editor – Special Projects, Network18; Soma Wadhwa, former editor of HT Saturday (Hindustan Times); Karnika Kohli, Head of Growth, Scrollstack and more. Media and communications veterans have come together to help students become the media leaders of tomorrow.
- Advanced infrastructure: For hands-on and hands-on learning, the School of Modern Media has built a state-of-the-art digital studio with the latest equipment and software for video and audio production. The UPES Media Lab also provides a startup accelerator for those who want to start their own media business.
- Program of study relevant to the industry: The UPES School of Modern Media curriculum was carefully designed after detailed conversations with industry veterans. It offers UG and PG programs and is the only university to offer multiple specializations in each degree at graduation level, which are new age and in-demand professions. The undergraduate courses offered are- BA in Journalism and Mass Communication (Digital), BA in Digital and Mass Media (Broadcast) and BBA (Events, Public Relations and Corporate Communications). At postgraduate level, UPES offers a Masters in Journalism and Mass Communication (Digital) and a Masters in Digital and Mass Media (Broadcasting)
- Global partnerships: School of Modern Media forges exciting global partnerships with multinational media giants to ensure that students learn from the best and emerge as the best.
Dr Nalin Mehta, Dean of the UPES School of Modern Media, says: âStaying up to date with modern times at the UPES School of Modern Media, we believe that students cannot learn. while sitting in a classroom. We have adopted a hands-on learning approach that relies on continuous assessment. From convincing communication in different formats to participating in classroom projects and professional opportunities, students benefit from all exhibitions to unleash their potential and show their talents through workshops, seminars and internships.
To find out more: https://www.upes.ac.in/schools/school-of-modern-media