On the 62nd anniversary of BR Ambedkar’s death, Union Minister Thaawarchand Gehlot launched the website of a one-of-a-kind media school to train young Dalits and tribals in journalism. The media school, Dr Bhim Rao Ramji Ambedkar School Of Media Empowerment (ASME), supported by the Indian Institute of Mass Communication (IIMC), will have its branches in Pune, Assam, Uttarakhand and other regions. The Pune branch will start shortly.
The Minister of Social Justice and Empowerment said that the Media School was an effort to encourage young people from marginalized segments to find their place in the journalistic profession, as he ensured all possible cooperation from his ministry. “I urge that journalism and media training also be integrated into the Pradhan Mantri Kaushal program, where disadvantaged young people receive practical training in this area as in other professions,” he said.
Inspired by Ambedkar, the school aims to help Dalits and tribal youth join mainstream media, as currently their numbers in the media are extremely low compared to their actual population nationwide, according to a statement. “While the media refuse to give them a reserve, it is an effort to encourage young people belonging to these marginalized segments to find their place by force of the pen,” he said.
“Empower young people from marginalized, disadvantaged and exploited sections of society to use the media as an instrument to effect change in society and make the voices of millions of voiceless heard,” we read in the school’s mission mentioned on its website. The website develops the school’s vision to “use the media and create an equal and just society. Our journey is inspired by the vision of Dr BR Ambedkar and Pt Deendyal Upadhyay to achieve this goal in a peaceful and calm manner, simultaneously educating and training young people to serve Mother India ”.
The Media School will offer courses in TV journalism, radio journalism, advertising and public relations, ethical hacking and cybersecurity, artificial intelligence, digital marketing, 3D animation and visual effects, as well as that of makeup and hairstyle. BJP chief executive Tarun Vijay said students from economically marginalized sections of society would benefit from a 100% fee waiver.
The money will be raised through crowdfunding and deserving applicants from weaker sections will receive free education, he said.