CROWLEY, La. (KLFY) – Students and teachers may be returning to school, but they’re not the only ones, as a number of Acadia Parish business professionals are signing up for the school of social media to help to market their organizations.
The program is part of Prosper Acadia, with the Acadia Parish Chamber of Commerce (APCC) and KLOUT-9 are teaming up to provide a free small business series to help advance growing businesses in the parish.
CCAC Director Megan Duhon said during the pandemic the parish has benefited greatly from local shoppers.
“These tax dollars flow through the local economy,” Duhon said.
The social media course includes different topics, from building your brand to creating content and finding out what works for your business.
“As a small business, not all platforms work for you,” Duhon said.
Carter Prejean is the marketing manager of a local convenience store and gas station ShopRight – Tobacco More. She says that although the company has many locations, it can be difficult to attract customers.
“I think a lot of people think we have to be big, but no, we’re a small company,” Prejean said. “We try to spread awareness of the awesome products we offer.”
Carter says she looks forward to all the program has to offer, but she’s mostly interested in learning Google Analytics – a program that helps business owners measure and understand their website traffic.
“It’s hard to get a customer to come to our store when we’re up against Racetrack, Raceway or Circle-K,” Prejean said. “We really try to reach the top when you google us.”
Registrations are still open to small businesses in Acadia Parish.