The International School of Film and Media (ISFM), a non-profit institution launched here today by the urban production house Annapurna Studios to train students in the 24 professions of film, television and advertising, would offer also a course on mobile application development.
âAn application purchased for Rs 80 by 20 people each day generates more than Rs 300,000 per year in sales. There are numerous apps, some created in just a few weeks, which have sold millions of copies, between Rs 40 and Rs 200 per sale. Our goal behind offering this course is to provide such opportunities to creators, programmers and software developers, âsaid Kurt Inderbitzin, Managing Director of ISFM.
In addition to the huge global market, with iPhone and iPad now available in India, there is a growing opportunity for applications aimed at Indian consumers, including games, education and business productivity, has he declared.
Course topics include Objective-C, XCode and Debugging, Cocoa Touch View and Controller Classes, Interface Builder and Application Flow, Data Retrieval and Storage, Disk, Database data and web services. The course of 2 nights per week for four weeks, with a fee of Rs 20,000, will start from September 2011.
Announcing the launch of ISFM, actor and General Manager of Annapurna Studios Akkineni Nagarjuna said the school will be located on the 22-acre studio campus, giving budding students access to 10 soundstages, floors , permanent sets and post-production facilities. The income generated will be reinvested to improve the establishment’s facilities.
âWe are also creating a dedicated 100,000 square foot classroom and teaching space within the studio, networked with next-generation wireless technology. Phase I of the installation will open in August 2011 and phase II in April 2013. â
The school will initially launch short-term and vocational courses, for which admissions are open from July 1, 2011, and a degree program, which will be offered from mid-2012, he said, adding that discussions with a university for accreditation of the degree program were underway. already in the pipeline.
âWe will eventually be the employment agency for production houses and television studios not only in Andhra Pradesh but across the country. We are currently considering partnering with companies and media channels to provide industry-ready artists and technicians and include them in their workforce, âNagarjuna said.
Inderbitzin, who ran Asia’s largest film and television institute – Mukta Art’s Whistling Woods International in Mumbai – from 2006 to 2008, said the country’s media industry needed 3 million trained professionals. over the next 10 years, thanks to the explosion of growth in the film, television and advertising industry. “We plan to welcome 500 students for short-term and vocational courses, and 500 for the graduate program each year, within five years.”