There is a growing need for media professionals in every organization. As the world has become a global village, the media is what binds us all together. It is an essential source of information dissemination and communication with the general public. New media is content made available using different forms of electronic communication. It includes audio and video streaming, chat rooms, blogs, virtual reality, online portals, etc. Today, there are several courses available that will help you improve your skills needed to survive in this media dominated world.
Previously, photography was considered a hobby, but now it serves as a means of conveying emotions and knowledge or sharing one’s experience in one frame. Photography is an emerging profession. There are different genres in photography such as fashion, food, portraits, photojournalism and documentary photography. You should know the basics of photography and the different ways to capture the images depending on your needs.
Radio is one of the main communication tools of the mass media. It has the widest reach which also covers rural and underdeveloped parts of the world. To become a radio jockey, you need to be fluent in your language as well as the technology used by radio stations. Since radio does not include any visuals, the JR must know how to capture the listener’s attention and communicate in a way that is easily understood by the audience.
A blog is an information site published on the internet. It is a space that connects people with similar interests. Blogs are important for business, government as well as freelancers. Blogging for SEO is important because it reduces the bounce rate on your website, which helps get more website traffic. Blogs also help search engine users find relevant information and help individuals and businesses earn passive income. A good blogger knows how to use keywords and has SEO knowledge.
Video is a powerful communication tool because it includes both audio and visual elements. We see videos in our daily lives in the form of advertisements, YouTube videos, Instagram TV, etc. This involves brainstorming ideas, preparing a budget, creating a script, shooting the video, editing it and publishing it using any form of media.
Web content development
Content development is the process of researching, collecting, writing and editing information to be published on the website. This includes creative work, such as writing or graphic design, or technical work. A web content writer comes up with ideas for advertisements, marketing campaigns, newsletters, videos as well as blogs. He/she must have knowledge of his/her target audience and develop ideas that will be relevant to them. A Youtuber’s ideas and content is what connects their viewers with them, so it should be relevant and viewer-directed.
Colleges and Universities:
- Indian School of Media (Mumbai)
- Access to Creative College (UK)
- Ryerson University (Canada)
- Indian Institution of Mass Communication (New Delhi)
- St. Xavier’s Institute of Communication (Mumbai)